Rob Matzkin advises B2B and B2C SaaS founders and executive teams on revenue architecture, go-to-market execution, and the enterprise motion. Engagements are structured for measurable impact within a defined horizon, without the dilution or commitment of a full-time hire.
You know why your company should win. The board and the next round of investors do not see the path to revenue as clearly as you do yet. The product works. The story, the structure, and the GTM motion are not yet aligned around it.
A fractional CRO is not an advisor. The remit is operating leadership over the commercial function: strategy, structure, and execution, with accountability for outcomes. Rob embeds with executive teams to design and run the revenue engine across three core mandates.
Aligning pricing, packaging, ICP, and segmentation into a coherent commercial model. Diagnosing where the engine is leaking, then rebuilding the parts that need to scale into the next stage.
Operationalizing the GTM motion across marketing, sales, and customer success. Funnel design, sales process, compensation, forecasting, and the operating cadence that makes pipeline predictable.
Building the muscle to sell upmarket. MEDDIC level sales discipline, enterprise sales hires, security and procurement readiness, and the deal architecture that turns six figure ACVs into seven.
Engagements concentrate in software and technology businesses where the revenue function is the constraint on the next round, the next stage, or the exit.
Vertical and horizontal SaaS, infrastructure, and developer tooling. Series A through growth.
Consumer subscription, marketplace, and mobile first products with paid acquisition motions.
The move upmarket. Building the team, process, and product readiness to win the Fortune 1000.
Hybrid software and services businesses where the GTM motion blends product led and sales led.
Productizing models into revenue. Packaging, pricing, and selling AI as a category buyers trust.
Two sided platforms and content businesses monetizing across subscription, advertising, and transactions.
Every engagement runs against a written mandate with explicit success criteria. The cadence is structured to deliver decisions, hires, and instrumentation that outlast the engagement itself.
A structured review of the commercial function: pipeline, conversion, segmentation, comp, team, and tooling. Output: a board ready memo identifying the binding constraints on revenue and the two or three interventions worth running first.
Embedded as the acting CRO or revenue lead. Owns the GTM strategy, the forecast, and the operating cadence with the executive team. Builds out the function (hiring, process, instrumentation) against the diagnostic.
The engagement ends when the function can stand without it. Rob runs the search for the full time CRO when the company is ready, and remains on the board or advisory as continuity. The handoff is the deliverable.
A selection of the startups, operators, and executive teams advised across SaaS, marketplaces, consumer subscription, and enterprise software. Full client list available under NDA.
Direct attribution from founders and executives Rob has worked with as a fractional revenue leader and coach. Additional references available on request.
Rob can listen and assess situations from a clear understanding of business and team dynamics and advise with both empathy and objectivity. No platitudes or formulas. Just clear, practical insights that come from living inside a business.
As a startup CEO, acquiring investment capital is critical to success. You couldn't be better served than to work with Rob. He's formed more than half a dozen ventures and took our team through formation, valuation, and the VC perspective with significant value.
Always insightful, flexible in his approach, and never losing sight of the business needs. Rob delivered immediate results with a talent to simplify complex problems and create a productive workplan that made a real impact.
Rob's guidance provided me with the clarity and direction needed to lead my team confidently and drive my business forward. His expertise and personalized approach truly set him apart.
This is not theory. The work comes from two decades of founding, scaling, raising, and exiting. Rob has sat on both sides of the table, as a founder raising capital and as an advisor and investor evaluating it.
Two decades of operating experience across founding, scaling, and leading the revenue function in software, consumer, and enterprise businesses. From idea to capitalization to exit.
Rob has founded and operated multiple ventures across software, consumer, and services, with direct operating responsibility for the commercial function: pricing, GTM, sales, partnerships, and customer success. His engagements span SaaS startups in their first enterprise motion, growth stage consumer subscription businesses, and executive teams preparing for a priced round or strategic transaction.
As a fractional CRO, advisor, and executive coach, he has worked with founders and leadership teams across North America, Europe, and Israel, supporting them through formation, fundraising, the move upmarket, and the operating discipline required to convert strategy into revenue. He has also raised capital himself, sat across the table from institutional investors, and brings the investor lens to every engagement.
Rob is also the founder of The Bond Summit, a private gathering of operators and investors built on trust and long arc relationships. He holds advisory and board positions across several portfolio companies and remains active in the venture community as both an operator and an angel investor.
B2B SaaS · B2C SaaS · Enterprise GTM · Marketplaces
Fractional CRO · Advisory · Board · Executive Coaching
Founder, The Bond Summit · Active angel investor and board advisor
United States, Europe, and Israel · Engagements run globally
New mandates are taken selectively, typically two to four concurrent engagements at a time, with a preference for companies where revenue is the binding constraint on the next round, stage, or exit.
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